Privacy Policy & Terms of Service

1. Introduction

Saltwind Media ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website saltwindmedia.com or engage with our services.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our website.

2. Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when you:

• Contact Us: When you submit our contact form, we collect your name, email address, company name (if provided), and message content.
• Email Subscriptions: When you subscribe to our email list (when available), we collect your email address and any other information you choose to provide.
• Direct Communication: Information you provide when emailing us directly at [email protected].

Information Automatically Collected

When you visit our website, certain information is automatically collected through standard server logs maintained by our hosting provider (WP Engine). This may include:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on pages
• Date and time of access

Note: We do not currently use cookies, tracking pixels, or analytics tools beyond standard server logs. We do not use Google Analytics, Facebook Pixel, or similar tracking technologies.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Communicate with you about our services
• Send you marketing communications (only if you have opted in)
• Improve our website and services
• Detect, prevent, and address technical issues or security concerns
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website and conducting our business (e.g., WP Engine for hosting, email service providers for communications). These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.
• Legal Requirements: We may disclose your information if required by law or in response to valid legal requests (subpoenas, court orders, or government regulations).
• Business Transfers: If Saltwind Media is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, your safety, or the safety of others.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website is hosted on WP Engine's secure infrastructure, and we use industry-standard SSL/TLS encryption for data transmission.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails at any time using the unsubscribe link in emails or by contacting us
• Data Portability: Request a copy of your data in a portable format

To exercise any of these rights, contact us at [email protected]. We will respond to your request within a reasonable timeframe as required by applicable law.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and email communications are typically retained for business records purposes.

8. Third-Party Links

Our website may contain links to third-party websites (such as client project examples). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

10. International Users

Saltwind Media is based in Naples, Florida, United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and central databases operate. By using our website, you consent to this transfer.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated through prominent notice on our website or via email to subscribers. Your continued use of our website after changes are posted constitutes acceptance of the revised policy.

1. Agreement to Terms

These Terms & Conditions ("Terms") govern your use of the Saltwind Media website and services. By accessing or using our website at saltwindmedia.com, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you may not access or use our website or services.

These Terms constitute a legally binding agreement between you and Saltwind Media, a business operating in Naples, Florida.

2. Description of Services

Saltwind Media provides professional web development services, including but not limited to:

• AI-first WordPress development and design
• Generative Engine Optimization (GEO) audits and implementation
• Website performance optimization
• Ongoing website maintenance and support
• Strategic consulting for digital presence

Specific services, deliverables, timelines, and pricing are outlined in individual service agreements or statements of work executed with clients. These Terms apply to all services unless superseded by a specific written agreement.

3. Intellectual Property Rights

Our Intellectual Property

All content on this website, including but not limited to text, graphics, logos, images, code, design elements, and documentation, is the property of Saltwind Media or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, create derivative works of, publicly display, republish, download, store, or transmit any material from our website without prior written consent, except:

• You may print or download portions for personal, non-commercial use
• You may share our content with proper attribution and linking back to the original source

Client Work Product

Upon full payment, clients receive ownership rights to deliverables as specified in their service agreement. Saltwind Media retains the right to display completed work in our portfolio and marketing materials unless otherwise agreed in writing.

Saltwind Media retains ownership of our proprietary methodologies, frameworks, code libraries, and processes used in delivering services, even when incorporated into client deliverables.

4. User Responsibilities

When using our website or services, you agree to:

• Provide accurate, current, and complete information
• Use our website only for lawful purposes
• Not engage in any conduct that restricts or inhibits anyone's use of the website
• Not attempt to gain unauthorized access to any portion of the website or any systems or networks connected to the website
• Not use automated systems (bots, scrapers) to access the website without our express written permission
• Not transmit any viruses, malware, or malicious code
• Respect all intellectual property rights

5. Client Obligations

For clients engaging our services, you agree to:

• Timely Cooperation: Provide requested materials, information, and feedback within reasonable timeframes
• Payment: Remit payment according to agreed terms. Late payments may result in suspension of services and interest charges
• Content Rights: Ensure you have rights to any materials you provide for use in your project
• Communication: Maintain responsive communication throughout project engagement
• Third-Party Access: Provide necessary access to third-party platforms (hosting accounts, domain registrars, etc.) when required

Delays caused by client non-responsiveness may result in project timeline extensions and may not be grounds for refund.

6. Service Level and Availability

We strive to maintain website availability and provide high-quality services. However, we do not guarantee uninterrupted access to our website or continuous availability of any particular service. We reserve the right to:

• Modify, suspend, or discontinue any aspect of our website or services
• Perform scheduled maintenance with advance notice when feasible
• Refuse service to anyone for any lawful reason

7. Disclaimers and Limitation of Liability

Website Disclaimer

Our website and its content are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

We do not warrant that:

• Our website will be error-free, secure, or uninterrupted
• Defects will be corrected
• Our website or servers are free of viruses or harmful components
• Information on our website is complete, accurate, or current

Services Disclaimer

While we deliver services with professional skill and care, we cannot guarantee specific business results, search rankings, traffic increases, or revenue outcomes. Web development and optimization involve numerous factors beyond our control, including but not limited to search engine algorithm changes, market conditions, competitor actions, and platform policy changes.

Limitation of Liability

To the maximum extent permitted by law, Saltwind Media shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or business opportunities arising from:

• Your use of or inability to use our website or services
• Any unauthorized access to or alteration of your content
• Any conduct or content of third parties on the website
• Delays or failures in performance caused by circumstances beyond our reasonable control

Our total aggregate liability for any claims arising from or related to our services shall not exceed the amount paid by you for the specific service giving rise to the claim, or $1,000, whichever is less.

Some jurisdictions do not allow limitation of liability for incidental or consequential damages, so these limitations may not apply to you.

8. Indemnification

You agree to indemnify, defend, and hold harmless Saltwind Media, its owners William Murray and Abigail Murray, and any employees, contractors, or agents from and against any claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from:

• Your violation of these Terms
• Your use of our website or services
• Your violation of any rights of another person or entity
• Content you provide that infringes intellectual property rights or violates applicable law

9. Payment Terms

For services requiring payment:

• Pricing: All prices are in U.S. Dollars unless otherwise specified
• Invoicing: Invoices are typically sent via email and payment is due within terms specified (typically net 15 or 30 days)
• Late Payment: Overdue invoices may incur late fees of 1.5% per month (18% annually) or the maximum allowed by law, whichever is less
• Refunds: Refund policies are specified in individual service agreements. Generally, work completed is non-refundable
• Project Changes: Scope changes may result in additional fees and timeline extensions

10. Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of the business relationship. This includes but is not limited to business strategies, technical information, client lists, and unpublished work.

Confidential information does not include information that:

• Is or becomes publicly available through no breach of this agreement
• Was rightfully in the receiving party's possession prior to disclosure
• Is independently developed without use of confidential information
• Must be disclosed pursuant to legal requirement or court order

11. Termination

We reserve the right to terminate or suspend access to our website or services immediately, without prior notice or liability, for any reason, including without limitation if you breach these Terms.

For ongoing service agreements, either party may terminate with written notice as specified in the service agreement. Upon termination:

• Client remains responsible for payment of work completed and expenses incurred
• Saltwind Media will provide deliverables for work paid in full
• Each party will return or destroy confidential information as appropriate

12. Dispute Resolution and Governing Law

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Florida, United States, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms will be brought exclusively in the federal or state courts located in Collier County, Florida, and you consent to personal jurisdiction and venue therein.

Dispute Resolution

In the event of any dispute, controversy, or claim arising out of or relating to these Terms or services provided:

1. Informal Resolution: The parties agree to first attempt to resolve the dispute through good faith negotiations for a period of 30 days
2. Mediation: If informal resolution fails, the parties agree to participate in mediation before a neutral third-party mediator in Collier County, Florida
3. Binding Arbitration: If mediation is unsuccessful, disputes shall be resolved through binding arbitration conducted in accordance with the American Arbitration Association's Commercial Arbitration Rules in Collier County, Florida
4. Exceptions: Either party may seek injunctive relief in court for intellectual property infringement or confidentiality breaches

Class Action Waiver

You agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration.

13. Force Majeure

Neither party shall be liable for any failure or delay in performance due to circumstances beyond their reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.

14. Severability

If any provision of these Terms is found to be unenforceable or invalid under applicable law, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect and enforceable.

15. Entire Agreement

These Terms, together with our Privacy Policy and any executed service agreements, constitute the entire agreement between you and Saltwind Media regarding our website and services and supersede all prior agreements and understandings, whether written or oral.

Any waiver of any provision of these Terms will be effective only if in writing and signed by Saltwind Media. No waiver of any term shall be deemed a further or continuing waiver of such term or any other term.

16. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to this page with an updated "Last Updated" date. Material changes will be communicated through prominent notice on our website. Your continued use of our website or services after changes are posted constitutes acceptance of the revised Terms.

We encourage you to review these Terms periodically to stay informed of updates.

17. Contact Information

If you have any questions, concerns, or complaints regarding these Terms or our services, please contact us:

We will respond to inquiries within 2-3 business days.